Two explanatory films for the USA launch of the BMW brands ParkNow (above) and DriveNow (below). Although both films have been produced back to back, each film had to reflect the individual corporate identity of the respective brand. I was involved as creative director, handled the production and contributed the sound design.

Head of Concept: Christoph Riebling. 2D Artist ParkNow: Paul Herschell. 2D Artist DriveNow: Rob Rauchfuss. Script: Ariston Anderson. Voices: c/o OddOne. PM Agency: Laura Garrett. Agency: KKLD*.