Edited and post-produced international market adaptions and re-edits of the "Cut the Drama" TVC for Hansaplast. The one shown here is the TVC for UK. Creative Director and idea: Garth Gericke. Director TVC: Ted Alkemade. Production TVC: Media Monks. Motion Design: Maria Tuazon. Agency: Wunderman Thompson.

A young boy with dark, curly hair is perched on a thick tree branch, wearing a bright orange striped shirt. He looks downwards with a thoughtful expression, surrounded by lush green leaves in a sunlit setting. The ElastoPlast logo is visible in the upper right corner. A young boy with dark, curly hair is perched on a thick tree branch, wearing a bright orange striped shirt. He looks downwards with a thoughtful expression, surrounded by lush green leaves in a sunlit setting. The ElastoPlast logo is visible in the upper right corner.
A close-up view of a child's legs climbing a wooden ladder, with a focus on their denim shorts and bare feet. The background features blurred greenery with soft bokeh effects, suggesting a playful outdoor setting. The top corner includes the ElastoPlast logo. A close-up view of a child's legs climbing a wooden ladder, with a focus on their denim shorts and bare feet. The background features blurred greenery with soft bokeh effects, suggesting a playful outdoor setting. The top corner includes the ElastoPlast logo.
A bearded man in a light blue shirt and dark apron stands by a barbecue grill in a backyard, looking over his shoulder with a thoughtful expression. The scene includes a wooden fence decorated with colorful triangular bunting and lush greenery, suggesting a festive outdoor gathering. The image features a logo for Elastoplast in the top right corner. A bearded man in a light blue shirt and dark apron stands by a barbecue grill in a backyard, looking over his shoulder with a thoughtful expression. The scene includes a wooden fence decorated with colorful triangular bunting and lush greenery, suggesting a festive outdoor gathering. The image features a logo for Elastoplast in the top right corner.
A young boy with curly hair and freckles is crouching on the ground, looking intently at something in front of him. He is wearing a striped orange t-shirt and has dirt smudges on his arms and face, indicating he has been playing outside. The background features greenery and hints of play equipment. The ElastoPlast logo appears in the top right corner. A young boy with curly hair and freckles is crouching on the ground, looking intently at something in front of him. He is wearing a striped orange t-shirt and has dirt smudges on his arms and face, indicating he has been playing outside. The background features greenery and hints of play equipment. The ElastoPlast logo appears in the top right corner.
A man with a beard looks surprised or concerned, wearing a light blue shirt and an apron. In the background, another person is working in a garden with a tool. Colorful bunting hangs between wooden posts of a fence, and greenery surrounds the scene. The ElastoPlast logo is visible in the top right corner. A man with a beard looks surprised or concerned, wearing a light blue shirt and an apron. In the background, another person is working in a garden with a tool. Colorful bunting hangs between wooden posts of a fence, and greenery surrounds the scene. The ElastoPlast logo is visible in the top right corner.
A young boy in an orange striped shirt lies on the grass, appearing to be in distress as he holds his leg. He has scrapes on his legs, and there's a wooden play structure and lush greenery in the background, suggesting an outdoor play area. A young boy in an orange striped shirt lies on the grass, appearing to be in distress as he holds his leg. He has scrapes on his legs, and there's a wooden play structure and lush greenery in the background, suggesting an outdoor play area.
A bearded man in a light blue shirt and dark apron stands outdoors in a garden setting. He appears to be looking thoughtfully or somewhat frustrated, with greenery and a wooden fence in the background. Colorful bunting decorations hang along the fence, suggesting a festive atmosphere. The Elastoplast logo is visible in the top right corner. A bearded man in a light blue shirt and dark apron stands outdoors in a garden setting. He appears to be looking thoughtfully or somewhat frustrated, with greenery and a wooden fence in the background. Colorful bunting decorations hang along the fence, suggesting a festive atmosphere. The Elastoplast logo is visible in the top right corner.
A close-up image showing a person applying a bandage to a knee, indicating care and protection against dirt and bacteria. The text "PROTECT FROM DIRT & BACTERIA" is prominently featured alongside branding for Elastoplast. The background is blurred with greenery, suggesting an outdoor setting. A close-up image showing a person applying a bandage to a knee, indicating care and protection against dirt and bacteria. The text "PROTECT FROM DIRT & BACTERIA" is prominently featured alongside branding for Elastoplast. The background is blurred with greenery, suggesting an outdoor setting.
A young boy with curly hair wearing a striped orange t-shirt sits on the grass, looking up with a playful expression. A woman with long, dark hair appears to be interacting with him, partially visible in the foreground. In the upper right corner, there's a logo for Elastoplast, and at the bottom, text reads "*Compared to an untreated wound." The background features a blurred out setting, suggesting a sunny day outdoors. A young boy with curly hair wearing a striped orange t-shirt sits on the grass, looking up with a playful expression. A woman with long, dark hair appears to be interacting with him, partially visible in the foreground. In the upper right corner, there's a logo for Elastoplast, and at the bottom, text reads "*Compared to an untreated wound." The background features a blurred out setting, suggesting a sunny day outdoors.
A woman happily embraces a young boy outside in a lush green environment, both smiling warmly. The scene conveys affection and joy, with a text overlay at the bottom reading, "*Compared to an untreated wound," and a logo for Elastoplast in the top right corner. A woman happily embraces a young boy outside in a lush green environment, both smiling warmly. The scene conveys affection and joy, with a text overlay at the bottom reading, "*Compared to an untreated wound," and a logo for Elastoplast in the top right corner.
An advertisement for Elastoplast wound care products featuring a spray bottle of Wound Spray and a box of Fabric Plasters. The background shows a blurred outdoor scene. The text highlights the ability to prevent infection and claims "up to 2x faster healing*," with a footnote about untreated wounds. The overall tone is informative and promotes health and safety. An advertisement for Elastoplast wound care products featuring a spray bottle of Wound Spray and a box of Fabric Plasters. The background shows a blurred outdoor scene. The text highlights the ability to prevent infection and claims "up to 2x faster healing*," with a footnote about untreated wounds. The overall tone is informative and promotes health and safety.