So, we fitted a MINI Countryman with 48,000 LEDs, and drove with it through London for two weeks. Users streamed short videos directly onto the surface of the car and tuned in live as their composition was driven through the streets of London. The campaign garnered record-breaking views on Facebook and YouTube, earning it a #1 spot on the Mashable Viral Video Charts.

I was involved at various stages of the project, especially in the beginning, helping to figure out how to approach this (but also made the case film shown above at the very end).

Close-up of a black MINI car emblem with metallic wings, surrounded by vivid blue lights that create a pattern on the vehicle's surface. The lights reflect a modern and dynamic aesthetic, emphasizing the MINI's sleek design. Close-up of a black MINI car emblem with metallic wings, surrounded by vivid blue lights that create a pattern on the vehicle's surface. The lights reflect a modern and dynamic aesthetic, emphasizing the MINI's sleek design.
Interior view of a car equipped with advanced monitoring equipment. The image shows a large computer monitor displaying multiple camera feeds, alongside a keyboard and mouse setup. In the foreground, a control panel with buttons and a joystick is positioned on the seat. The car's sleek interior features black leather seats and is parked in an urban environment with pedestrians visible through the window. Interior view of a car equipped with advanced monitoring equipment. The image shows a large computer monitor displaying multiple camera feeds, alongside a keyboard and mouse setup. In the foreground, a control panel with buttons and a joystick is positioned on the seat. The car's sleek interior features black leather seats and is parked in an urban environment with pedestrians visible through the window.
A colorful, illuminated car drives past a cheering crowd at night, with vibrant patterns reflecting off its surface. The background features dimly lit buildings. Some spectators hold their phones, capturing the moment as they express excitement. A colorful, illuminated car drives past a cheering crowd at night, with vibrant patterns reflecting off its surface. The background features dimly lit buildings. Some spectators hold their phones, capturing the moment as they express excitement.
A brightly illuminated car, covered in colorful LED lights, is parked in front of a grand, historic building at night. The vehicle displays a dynamic pattern of lights in shades of blue, pink, and white. The building features classical architecture with tall columns and large windows, creating a striking contrast against the vibrant car. A brightly illuminated car, covered in colorful LED lights, is parked in front of a grand, historic building at night. The vehicle displays a dynamic pattern of lights in shades of blue, pink, and white. The building features classical architecture with tall columns and large windows, creating a striking contrast against the vibrant car.
An interior view of a car showcasing an intricate arrangement of wiring and electronic components. The left side features a panel lined with blue LED lights, while the right side displays dense wires and connectors leading to a central console. A red tank sits at the bottom, surrounded by cables, under bright natural lighting that enhances the colors and details of the scene. An interior view of a car showcasing an intricate arrangement of wiring and electronic components. The left side features a panel lined with blue LED lights, while the right side displays dense wires and connectors leading to a central console. A red tank sits at the bottom, surrounded by cables, under bright natural lighting that enhances the colors and details of the scene.
A close-up of a hand touching an illuminated, textured surface on a vehicle door, which is adorned with rows of green and white LED lights creating a visually striking pattern against the black background of the car. A close-up of a hand touching an illuminated, textured surface on a vehicle door, which is adorned with rows of green and white LED lights creating a visually striking pattern against the black background of the car.
A stylized MINI Cooper car is featured in a night cityscape, adorned with vibrant yellow and black stripes. A large, expressive face is depicted on the car’s side, adding a dynamic element to the design. The image includes bold text "NOT NORMAL" in the top right corner and "MINI ART BEAT. Driven by your Style." at the bottom, emphasizing a creative and unconventional theme. The background showcases iconic city landmarks under a nighttime sky. A stylized MINI Cooper car is featured in a night cityscape, adorned with vibrant yellow and black stripes. A large, expressive face is depicted on the car’s side, adding a dynamic element to the design. The image includes bold text "NOT NORMAL" in the top right corner and "MINI ART BEAT. Driven by your Style." at the bottom, emphasizing a creative and unconventional theme. The background showcases iconic city landmarks under a nighttime sky.