A panoramic view of a city at night, illuminated by city lights, with overlay graphics showing locations for a car park, charging stations, and a book shop. Each graphic includes distance and estimated drive time to the respective locations. The scene conveys a modern urban environment with accessible amenities. A panoramic view of a city at night, illuminated by city lights, with overlay graphics showing locations for a car park, charging stations, and a book shop. Each graphic includes distance and estimated drive time to the respective locations. The scene conveys a modern urban environment with accessible amenities.

Created two brand films for BMWi mobility services (with Paul Herschell). The design language we developed for these, was subsequently used across the entire brand communication of BMWi Mobility Services. Agency / Production: KKLD* / ByLauterbach.

A green traffic light is illuminated in the foreground, signaling "GO!" in large white letters. In the background, tall buildings with architectural details are partially visible, creating an urban atmosphere. A green traffic light is illuminated in the foreground, signaling "GO!" in large white letters. In the background, tall buildings with architectural details are partially visible, creating an urban atmosphere.
A bustling city street is reflected in a glass building. Yellow taxis are parked along the curb, while pedestrians cross the street, creating a lively urban scene. The reflections appear distorted, blending the colors and movements of the busy environment. A bustling city street is reflected in a glass building. Yellow taxis are parked along the curb, while pedestrians cross the street, creating a lively urban scene. The reflections appear distorted, blending the colors and movements of the busy environment.
A woman with medium-length brown hair, wearing a dark jacket, sits at a table outdoors, intently looking at a tablet. Around her, digital overlays display transit information, including a city transit map, a personal timetable, and recent trip details such as "Office," "Hollow St," and "Westfield." In the foreground, a glass bottle and a stack of napkins are visible on the table, surrounded by lush greenery. A woman with medium-length brown hair, wearing a dark jacket, sits at a table outdoors, intently looking at a tablet. Around her, digital overlays display transit information, including a city transit map, a personal timetable, and recent trip details such as "Office," "Hollow St," and "Westfield." In the foreground, a glass bottle and a stack of napkins are visible on the table, surrounded by lush greenery.
A silhouette of a cyclist riding along a waterfront path, with a bridge and city skyline in the background. The scene is illuminated by soft sunlight filtering through nearby pillars, creating a tranquil urban atmosphere. A silhouette of a cyclist riding along a waterfront path, with a bridge and city skyline in the background. The scene is illuminated by soft sunlight filtering through nearby pillars, creating a tranquil urban atmosphere.
A large digital billboard displays a hand silhouette against a bright light, accompanied by the words "TOMORROW TODAY YESTERDAY." In the foreground, a train is passing below the billboard on an elevated track, while modern, gray buildings rise in the background. A large digital billboard displays a hand silhouette against a bright light, accompanied by the words "TOMORROW TODAY YESTERDAY." In the foreground, a train is passing below the billboard on an elevated track, while modern, gray buildings rise in the background.
A young boy with short, light brown hair wears an orange T-shirt as he gently blows on a dandelion, sending fluffy seeds floating away in a lush green outdoor setting. His eyes are closed, and he appears focused and joyful, capturing a moment of playful innocence. A young boy with short, light brown hair wears an orange T-shirt as he gently blows on a dandelion, sending fluffy seeds floating away in a lush green outdoor setting. His eyes are closed, and he appears focused and joyful, capturing a moment of playful innocence.
The image features the BMW i logo prominently displayed against a blurred background of colorful bokeh lights, creating a sleek and modern aesthetic. The logo features the brand name "BMW" followed by a lowercase "i" in a stylized font. The image features the BMW i logo prominently displayed against a blurred background of colorful bokeh lights, creating a sleek and modern aesthetic. The logo features the brand name "BMW" followed by a lowercase "i" in a stylized font.